Live Human Testing

In a brave and highly controversial movie, Lush cosmetics in the UK spent performing "Live Human Testing" in the window of their busy Regent Street store. The idea was part of their extensive campaign against animal testing in the cosmetics industry, and the apologetically bold move to turn the tables and use humans as subjects of these gruelling and graphic procedures certainly attracted a lot of media attention and divided the public right around the world. So what do you think? Was this too much, or something we all needed to see and understand?

"Live Human Testing" was set up in LUSH's Regent Street shop window in London.

For 10 hours, performance artist Jacqueline Traide endured "testing".

Jacqui represented an animal test subject for the cosmetics industry.

It was all a performance and she suffered no real pain...

But the message was clear.

This protest of animal testing was meant to spark public debate.

LUSH wants people to realize how cruel and archaic animal testing is.

It's hard to ignore the brutal images in this campaign.

The reception of the campaign was mostly positive,  but some people protested the use of a female "victim". Some argued that she was overtly sexual or represented a rape victim.

LUSH responded:
We felt it was important, strong, well and thoroughly considered that the test subject was a woman. This is important within the context of Lush's wider Fighting Animal Testing campaign, which challenges consumers of cosmetics (a female market) to feel, to think and to demand that the cometics industry is animal-cruelty free.

I didn't realize this kind of animal cruelty still existed.

Source: formyhour.com

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